Marketing Management syllabus
- Lecturer:
Prof. Dr. Otto R.
Payangan, SE., M.Si; Dr. Muhammad Ismail, SE., M.Si; Dr. Hj. Jumidah Maming,
SE.,M.S.i
- References:
journal of marketing
- Topics
- Defining Marketing for the 21st century and adapting marketing to the new economy
- Building customer satisfaction, value retention and relationship
- Winning markets through market-oriented strategic planning and thinking marketing and corporate strategies
- Analyzing consumer market buyer behavior and business market
- Dealing with competition
- Identifying market segment and position the market offering
- Developing new market offering
- Designing global market offering
- Managing product lines
- Designing pricing strategies
- Designing and managing value networks and marketing channels
- Managing integrated market
- Marketing evaluation and audit
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